About
I have sat on every side of the hiring table.
I work with consumer businesses across MENA as their industries change. Most of my clients are scaling quickly or going through major transformation, the moments when getting the right person in the room matters most.
My focus spans Tech, Retail and Hospitality, from traditional operators to tech enabled models in delivery, cloud kitchens and modern retail. Having worked across agency, in-house and operations, I understand the full picture: what a business actually needs, what candidates care about, and what it takes to get the right person to say yes.
- Agency, in-house and operational experience
- People Analytics certified, University of Pennsylvania
- Born in hospitality, fluent in how these businesses run
Why clients come back
Senior hires, handled properly.
Most of my work comes from repeat clients and referrals. They come back because I have sat in operations, I lead with data and people analytics, and I am as straight with a CEO as I am with a candidate. I protect your brand, I do not waste your time, and I find people who stay.
From the operator's side
Years running F&B and hospitality floors before recruitment. I know what these roles really demand.
Led by data
People Analytics certified. Every search is informed by real market intelligence, not gut feel.
Global reach, local judgement
I source worldwide and relocate into the GCC, with a feel for who will actually thrive here.
Discreet by default
Confidential search, sensitive replacements and quiet conversations, handled with total discretion.